Resume
Professional Experience
Manager, Marketing Operations
Chicago Blackhawks
- Oversee incoming project requests to ensure alignment to company annual operating priorities
- Manage marketing projects, including developing comprehensive work-back schedules, milestone trackers, and deliverable timelines to ensure projects are initiated and completed on schedule
- Manage and maintain marketing shared folders to incorporate all final briefs, presentations, creative deliverables, and scorecard recaps
- Maintain regular communication with key stakeholders within the business to align on project objectives and updates
- Serve as the organization's project management resource for all creative needs including resource allocation, task assignment, deliverable dates, and asset trafficking for stakeholder review
- Track all marketing and creative requests to identify trends within the business, including project volume, seasonality, time and resources utilized, and turnaround times
- Collaborate with marketing and business strategy and analytics teammates to recap projects with comprehensive scorecards and wrap reports inclusive of budget reconiliation
- Develop and implement cross-functional process efficiencies to streamline workflow and drive marketing KPIs
- Manage project coordinators in daily assignments and tracking of deliverables and special projects
Manager, Marketing Operations
Oak Street Health
- Managed a web store platform accessible to over 9,000 employees, regularly updating over 400 products and more than 800 unique offers, with new products added or updated weekly.
- Developed an event flyer template supporting multiple languages, 120 event types, and 200 image options, and created an event calendar template utilizing Salesforce campaign data for nearly 270 locations.
- Designed provider marketing materials pulling data from Oak Street Health’s website, and coordinated the rollout of annual AEP efforts and co-branded events with AARP, including Wish of a Lifetime and Cupid’s Crew.
- Monitored field marketing spending, budgets, and reporting across a multi-million dollar program, working with leaders across the organization to ensure localized billing support.
- Managed a six-figure annual budget for platform improvements, developing workflows and reporting structures that analyzed utilization data and identified cost-saving opportunities.
Senior Associate, Marketing Operations
Oak Street Health
- Led the coordination, development, and design of scalable, templated print and digital design solutions, creating templates for event flyers, provider rack cards, highlight sheets, event calendars, insurance plans, and maps. These scalable solutions supported over 200 local sales teams, saving approximately 2,000 hours annually.
- Developed workflows and pipelines to integrate platforms such as Salesforce, Mapbox, and Okta, allowing field marketing teams to self-service their marketing needs. These integrations improved efficiency and scalability, reducing the manual workload and increasing user satisfaction.
- Coordinated the distribution and rollout of campaign materials, enabling local sales teams to effectively promote Oak Street Health to future patients and community organizations. Utilized Salesforce for campaign records and Mapbox API for dynamic map creation, enhancing the reach and impact of marketing efforts.
- Created approximately 35 training tools and documents to support new hire onboarding and ensure adherence to high standards for ongoing hygiene and organization. These tools provided clear documentation of standard operating procedures, enhancing the onboarding experience and operational consistency.
Graphic Designer
Oak Street Health
- Collaborated closely with Creative Director to conceptualize and develop a variety of creative assets for print, digital, and out-of-home advertising campaigns
- Developed workflows to support the team’s operations and increase turnaround times for recurring creative requests including scripting and automating specific tasks within the creative process
Digital Designer Intern
Oak Street Health
- Partnered with Field Marketing team to update key marketing materials available on the internal web store platform with relevant value propositions and content, keeping the collateral fresh and readily available for our teams.
Skills & Certifications
Design & Creative
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
- Figma
- Graphic Design, Multimedia Design & Packaging
- Branding & Identity, Logo Design
Web & Digital
- HTML5, CSS3, Responsive Web Design
- User Interface (UI) & User Experience (UX) Design
- Web Design & Digital Content
- Design Systems & Technology Integration
Project Management & Operations
- Project Management (Enrolled in CAPM certification)
- Budget Management & Resource Allocation
- Workflow & Pipeline Construction
- Workload Prioritization & Strategic Thinking
- Operations Management
Marketing & Brand Strategy
- Brand Development & Corporate Identity
- Content Development
- Event Planning & Client Services
Soft Skills
- Strategic Thinking & Problem Solving
- Team Leadership & Multitasking
- Presentation & Public Speaking
- Collaboration & Cross-Functional Communication
